Creating a clear and well thought out housing ad increases your chances of finding the right tenant. This guide is intended for landlords who want to rent to students through Akademisk kvart, and who want to do so in a safe, transparent, and attractive way.
A housing ad is often the first impression a student gets of both the home and you as a landlord. A clear and accurate ad makes it easier for the right person to find you — and reduces the risk of misunderstandings later on.
For many students, this may be the first time they are renting a home. This means that information that may seem obvious to you can be crucial to someone else.
Photos are often what determine whether someone clicks on your ad.
Clear photos build trust and make it easier for the student to understand what is being offered.
Avoid vague phrases such as “cosy” or “great location” without explaining what they mean.
Instead, try to be specific:
The clearer you are, the fewer follow-up questions you will receive — and the smoother the process will be.
Always state the full monthly cost. This includes:
At Akademisk kvart, we follow the principle of reasonable rent, which means that the rent should be in reasonable proportion to the home’s standard and size. A clear picture of the rent creates security for both parties.
For students, it is not only the home itself that matters — everyday life matters too.
If you are renting out a room:
This helps the student decide whether the accommodation suits their living situation.
Many students are new to Stockholm and may not know the local area.
It can be helpful to mention:
This makes the ad easier to find and more useful.
An attractive ad is not about persuasion — it is about being clear, accurate and thoughtful from the start. When the photos, description and terms are consistent, it becomes easier for the right student to recognise that the home is a good fit and get in touch.
By being transparent about what the home looks like, what is included in the rent and how the living situation works, you reduce the risk of misunderstandings and save time for both yourself and the person looking for accommodation. It also creates a better foundation for a secure rental arrangement.
At Akademisk kvart, we see every ad as part of a bigger picture. When ads are of high quality, they contribute to a fairer and more reliable housing market for students in Stockholm.
Taking a little extra time with your ad from the beginning is therefore not only an investment in finding the right tenant — but also in creating a secure and sustainable rental arrangement for both parties.
Attending a viewing is often a decisive step in your housing search. This guide is for students attending a viewing for the first time or those who simply want to feel more secure in the process. We’ll go through what you should look out for, what questions are reasonable to ask, and how to assess if the home and rental terms feel right.
Introducing our new News page, where we'll share housing tips, platform updates, and the stories behind our work to make student living in Stockholm a little easier.
